Adapting marketing to libraries in a changing and world-wide environment /
Adapting marketing to libraries in a changing and world-wide environment /
Le marketing des bibliothèques á l'heure du changement et de la mondialisation
IFLA. Section on Management and Marketing ; ed. by Réjean Savard.
- München : K.G. Sauer, 2000.
- 89 p. : gráficos
- IFLA publications ; 89 .
La perception du marketing chez les bibliothécaires / Marketing library services. How it all began / How librarians apply marketing - As seen from the desk of the library manager / Marketing and swedish libraries. About the situation today and the importance of visible librarians / Les réticences des professionels de bibliothèque au marketing / Lobby for libraries. Putting marketing principles to work! / De l'adaptation du marketing dans les services et systèmes d'information en Afrique francophone / Marketing or public relations : A strategic choice for lithuanian libraries / Marketing of libraries and information centers in China : A case study / Marketing is an attitude of mind / Réjean Savard -- Greta Renborg -- Sissel Nilsen -- Christina Tovoté -- Marielle de Miribel -- Virginia Walsh -- Yawo Assigbley -- Audrone Glosiene -- Du Yuanking -- Hilkka Orava
3598218117
041432
Bibliotecología
Bibliotecas
Publicidad
Internet
Información/bibliotecas, administración
Información/bibliotecas, gestión
Información/bibliotecas, administración
Información/bibliotecas, gestión
Publicidad de bibliotecas
Relaciones públicas de las bibliotecas
Promoción de la utilización de las bibliotecas
025.1
La perception du marketing chez les bibliothécaires / Marketing library services. How it all began / How librarians apply marketing - As seen from the desk of the library manager / Marketing and swedish libraries. About the situation today and the importance of visible librarians / Les réticences des professionels de bibliothèque au marketing / Lobby for libraries. Putting marketing principles to work! / De l'adaptation du marketing dans les services et systèmes d'information en Afrique francophone / Marketing or public relations : A strategic choice for lithuanian libraries / Marketing of libraries and information centers in China : A case study / Marketing is an attitude of mind / Réjean Savard -- Greta Renborg -- Sissel Nilsen -- Christina Tovoté -- Marielle de Miribel -- Virginia Walsh -- Yawo Assigbley -- Audrone Glosiene -- Du Yuanking -- Hilkka Orava
3598218117
041432
Bibliotecología
Bibliotecas
Publicidad
Internet
Información/bibliotecas, administración
Información/bibliotecas, gestión
Información/bibliotecas, administración
Información/bibliotecas, gestión
Publicidad de bibliotecas
Relaciones públicas de las bibliotecas
Promoción de la utilización de las bibliotecas
025.1