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Fundamentos esenciales de mercadotecnia

Still, Richard R.

Fundamentos esenciales de mercadotecnia - México, D. F. : Herrero Hermanos, 1975 - xi, 244 p.

Standard No.: DAQ000340

Subjects--Topical Terms:
INVESTIGACIÓN DE MERCADOS
MERCADOTECNIA
MARKETING
COMPETENCIA

Universal Decimal Class. No.: 658.8

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