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Marketing

Kotler, Philip

Marketing - 8a. ed. - Naucalpan de Juárez : Pearson Educación, 2001 - xviii, 120 p.

ISBN: 9702601010

Standard No.: DAQ003139

Subjects--Topical Terms:
INVESTIGACIÓN DE MERCADOS
MARKETING
MERCADOTECNIA
COMPETENCIA

Universal Decimal Class. No.: 658.8

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