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Servuction : Le marketing des services

Eigleir, Pierre

Servuction : Le marketing des services - Paris : Ediscience internationa, 1999 - 205 p. - Stratégie et management .

Para uso de la Escuela de Postgrado de Marketing Internacional

ISBN: 2840740338

Standard No.: DAQ006505

Subjects--Topical Terms:
MARKETING DE SERVICIOS
MARKETING

Universal Decimal Class. No.: 658.83

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