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Advertising Theory and Practice

Sandage, C. H.

Advertising Theory and Practice - 11th. ed. - Richard D. Irwi, 1983 - xv, 509 p.

Para uso de la Escuela de Postgrado de Marketing Internacional

ISBN: 0256028516

Standard No.: DAQ006512

Subjects--Topical Terms:
PUBLICIDAD
TELEVISIÓN
RADIO
COMUNICADORES
MARKETING

Universal Decimal Class. No.: 659.1

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