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The 6 Imperatives of Marketing : Lessons From the World's Best Companies

Magrath, Allan J.

The 6 Imperatives of Marketing : Lessons From the World's Best Companies - New York : Amaco, c1992 - 196 p.

Para uso de la Escuela de Postgrado de Marketing Internacional

ISBN: 0814450423

Standard No.: DAQ006568

Subjects--Topical Terms:
MARKETING
GLOBALIZACIÓN
INNOVACIONES
MERCADOTECNIA

Universal Decimal Class. No.: 658.8

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