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International Marketing

Czinkota, Michael R.

International Marketing - 3rd. ed. - Philadelphia : Dryde, 1993 - xxxi; 924 p.

Para uso de la Escuela de Postgrado de Marketing Internacional

ISBN: 0030767539

Standard No.: DAQ006586

Subjects--Topical Terms:
MARKETING
MARKETING INTERNACIONAL

Universal Decimal Class. No.: 658.8

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