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Retail Marketing : el nuevo marketing para el negocio minorista

Rico, Rubén Roberto

Retail Marketing : el nuevo marketing para el negocio minorista - Buenos Aires : Prentice Hal, 2002 - xxiii, 220 p.

Para uso de la Escuela de Postgrado de Marketing Internacional

ISBN: 9879460731

Standard No.: DAQ006604

Subjects--Topical Terms:
MARKETING
COMERCIO MINORISTA
COMPETENCIA
GESTIÓN ESTRATÉGICA
VENTAS

Universal Decimal Class. No.: 658.8

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