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Mercadotecnia aplicada

Kotler, Philip

Mercadotecnia aplicada - México, D. F. : Interamericana, 1973, 1979 - xv, 739 p.

El ejemplar 00262 es para uso de la Escuela de Postgrado de Marketing Internacional

Standard No.: DAQ006617

Subjects--Topical Terms:
MARKETING
INVESTIGACIÓN DE MERCADOS
COMPETENCIA
MERCADOTECNIA

Universal Decimal Class. No.: 658.8

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