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Le merchandising

Wellhoff, Alain

Le merchandising - 5e. éd. - Paris : Duno, c2001 - x, 261 p. - Marketing. Comunication .

Para uso de la Escuela de Postgrado de Marketing Internacional

ISBN: 2100055348

Standard No.: DAQ006621

Subjects--Topical Terms:
MARKETING
MERCADOTECNIA
MERCADEO
COMERCIALIZACIÓN

Universal Decimal Class. No.: 658.8

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