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Introducción al marketing

Introducción al marketing - 3a. ed. - Madrid : Pearson Educación, 2011 - 415 p.

ISBN: 9878483226766

Standard No.: DAQ013729

Subjects--Topical Terms:
MARKETING
MERCADOTECNIA
PLANIFICACIÓN ESTRATÉGICA
INVESTIGACIÓN DE MERCADOS
PRODUCTOS

Universal Decimal Class. No.: 658.8

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