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Dirección de marketing

Kotler, Philip

Dirección de marketing - 14a. ed. - México, D. F. : Pearson Educación, 2012 - xxii, 657 p.

ISBN: 9786073212458

Standard No.: DAQ020936

Subjects--Topical Terms:
INVESTIGACIÓN DE MERCADOS
COMPETENCIA
MERCADOTECNIA
MARKETING
ADMINISTRACIÓN

Universal Decimal Class. No.: 658.8

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