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Winning at New Products : Accelerating the Process from Idea to Launch

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Material type: Text

TextPublication details: : Addison-Wesle, 1994 Description: xii, 358 pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Libros	Biblioteca Fac.Ciencias Económicas	658.831 COO (Browse shelf(Opens below))	Consulta en Sala		EMI-LIB-00124

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Previous	658.83 BRÉ Le marketing des services : Du projet au plan marketing	658.83 EIG Servuction : Le marketing des services	658.83 PUT Como mercadear sus servicios : guía para profesionales y pequeños empresarios	658.831 COO Winning at New Products : Accelerating the Process from Idea to Launch	658.831 MAS New Product Development : Its Marketing Research and Management	658.831 SCH 3 Nuevo producto : creatividad, innovación y marketing	658.831 URB 2 Design and Marketing of New Products	Next

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