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Administración de la mercadotecnia multinacional : lecturas y casos

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Material type: Text

TextPublication details: : Addison-Wesley Iberoamerican, c1992 Description: x, 505 pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Libros	Biblioteca Fac.Ciencias Económicas	658.8 BUZ (Browse shelf(Opens below))	Consulta en Sala		EMI-LIB-00229

Para uso de la Escuela de Postgrado de Marketing Internacional

Título original: Multinational Marketing Management, Cases and Readings. Publicada en inglés por Addison-Wesley

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