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Fundamentos de mercadotecnia

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Material type: Text

TextPublication details: México, D. F. : Prentice-Hall Hispanoamericana, 1988Description: xxiii, 648 pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Libros	Biblioteca Fac.Ciencias Económicas	PHL 658.8 KOT f (Browse shelf(Opens below))	Consulta en Sala		DEO-LIB-46068

Edición traducida por Rosa María Rosas Sánchez y revisada por Marcela Benassini Félix

Título original: Marketing: An Introduction

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