Managing Small Business Growth

Este libro es el resultado de un proyecto incluido en el Programa ALFA (América Latina - Formación Académica). Programa de cooperación entre la Unión Europea y América Latina, en el marco de la educación superior y la formación.

Foreword -- Part A. Designing a Learning-Oriented Program for Growing Small Medium -- Enterprises: a System Dynamics approach -- Part B. Couse Overview And Introduction -- The Role and Nature Of The Small Firm Simulator -- Chapter 1. Business Growth And Growth Strategies -- 1. Different Views of Growth -- 2. Understanding Growth From A System Theory View -- 3. Why Shoul A Small Business Manager Strive For Growth? -- 4. Competing In a Competitive Environment -- 5. Planning For Growth -- -- Chapter 2. Growth By Market Penetration -- 6. Applying A Market Penetration Strategy -- 7. Some Considerations When Applying A Product Development Strategy -- 8. Practicing Market Penetration Strategy -- -- Chapter 3. Growth By Product Development -- 9. New Product Development Process -- 10. Innovation As A Core Competence -- 11. Practicing Product Development Strategy -- -- Chapter 4. Growth by Market Development -- 12. Considerations When Using A Market Development Strategy -- 13. Export Strategies -- 14. Practicing Market Development Strategy -- -- Chapter 5. Synthesis -- 15. Managing SME Growth -- -- The SBUGROLL Project Team -- Appendixes -- 1. Suggested Course Outline -- 2. Business Platform Evaluation -- 3. CD Content List