Adapting marketing to libraries in a changing and world-wide environment / 
 Le marketing des bibliothèques á l'heure du changement et de la mondialisation 
IFLA. Section on Management and Marketing ; ed. by Réjean Savard. 
 - München :  K.G. Sauer,  2000. 
 - 89 p.  :   gráficos 
 - IFLA publications ;  89 .
<br/><br/> La perception du marketing chez les bibliothécaires /  Marketing library services. How it all began /  How librarians apply marketing - As seen from the desk of the library manager /  Marketing and swedish libraries. About the situation today and the importance of visible librarians /  Les réticences des professionels de bibliothèque au marketing /  Lobby for libraries. Putting marketing principles to work! /  De l'adaptation du marketing dans les services et systèmes d'information en Afrique francophone /  Marketing or public relations : A strategic choice for lithuanian libraries /  Marketing of libraries and information centers in China : A case study /  Marketing is an attitude of mind /  Réjean Savard --   Greta Renborg --   Sissel Nilsen --   Christina Tovoté --   Marielle de Miribel --   Virginia Walsh --   Yawo Assigbley --   Audrone Glosiene --   Du Yuanking --   Hilkka Orava  
<br/><br/><label>ISBN: </label>3598218117 
<br/><br/><label>Standard No.: </label>041432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bibliotecología<br/>Bibliotecas<br/>Publicidad<br/>Internet<br/>Información/bibliotecas, administración<br/>Información/bibliotecas, gestión<br/>Información/bibliotecas, administración<br/>Información/bibliotecas, gestión<br/>Publicidad de bibliotecas<br/>Relaciones públicas de las bibliotecas<br/>Promoción de la utilización de las bibliotecas
<br/><br/><label>Universal Decimal Class. No.: </label>025.1