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1.
Elements of Marketing by
  • Converse, Paul D
  • Huegy, Harvey W
  • Mitchell, Robert V
Edition: 7th. ed
Material type: Text Text; Format: large print regular print
Publication details: Englewood Cliffs, New Jersey : Prentice-Hall, 1965
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: PHL 658.8 CON 7.

2.
Servucción : el marketing de servicios by
  • Eigleir, Pierre
  • Langeard, Eric
  • Molla Descals, Alejandro [Traductor ]
Series: Serie McGraw-Hill de Management / coordinada por José Carlos Jarillo Mossi
Material type: Text Text; Format: large print regular print
Publication details: Madrid : McGraw-Hill, c1989
Availability: Items available for loan: Biblioteca Fac.Ciencias Económicas (1)Call number: 658.8 EIG . Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.8 EIG .

3.
Marketing público : por un gobierno y una administración al servicio del público by
  • Chias, Josep
Series: McGraw-Hill de Management / coordinada por José Carlos Jarillo Mossi
Material type: Text Text; Format: large print regular print
Publication details: Madrid : McGraw-Hill, 1998
Availability: Items available for loan: Biblioteca Fac.Ciencias Económicas (1)Call number: 658.8 CHI m . Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.8 CHI m .

4.
Marketing delle Assicurazioni by
  • Cherubini, Sergio
  • Eminente, Giorgio
Series: Collana di Marketing
Material type: Text Text; Format: large print regular print
Publication details: Torino : UTET, 1988
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: PHL 658.8 CHE (it).

5.
Como mercadear sus servicios : guía para profesionales y pequeños empresarios by
  • Putman, Anthony O
Series: Empresarial
Material type: Text Text; Format: large print regular print
Publication details: Santafé de Bogotá : Legi, 1991
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.83 PUT .

6.
Managing Services Marketing : Text and Readings by
  • Bateson, John E.G
Material type: Text Text; Format: large print regular print
Publication details: Chicago : Dryden Pres, 1989
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.83 BAT .

7.
Le marketing des services : Du projet au plan marketing by
  • Bréchignac-Roubaud, Béatrice
Material type: Text Text; Format: large print regular print
Publication details: Paris : d'Organisatio, 1998
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.83 BRÉ .

8.
Servuction : Le marketing des services by
  • Eigleir, Pierre
  • Langeard, Eric
Series: Stratégie et management
Material type: Text Text; Format: large print regular print
Publication details: Paris : Ediscience internationa, 1999
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.83 EIG .

9.
International Marketing : A Global Perspective by
  • Dahringer, Lee D
  • Mühlbacher, Hans
Material type: Text Text; Format: large print regular print
Publication details: Majadas : Addison-Wesle, 1991
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.92 DAH .

10.
Marketing by
  • Zikmund, William
  • D'Amico, Michael
Edition: 3rd. ed.
Material type: Text Text; Format: large print regular print
Publication details: New York : John Wile, 1989
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.8 ZIK 3 .

11.
Introducción al marketing by
  • Kotler, Philip
  • Armstrong, Gary
  • Saunders, John
  • Wong, Verónica
Material type: Text Text; Format: large print regular print
Publication details: Madrid : Prentice Hall Iberi, 2000
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.8 KOT i 2 .

12.
Marketing : Principles and Practices by
  • Allvine, Fred C
Material type: Text Text; Format: large print regular print
Publication details: San Diego : Harcourt Brace Jovanovic, 1987
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.8 ALL .

13.
Marketing internacional y exportaciones by
  • Bertrán, Josep
Material type: Text Text; Format: large print regular print
Publication details: Barcelona : Gestión 200, 1994
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.8 BER .

14.
Marketing de servicios : del usuario pasivo a la participación activa del cliente y la vocación para servir sus necesidades by
  • Erdellan, Claudio Rodolfo
  • Vicente, Miguel Ángel
Source: Marketing y competitividad
Material type: Article Article; Format: large print regular print
Availability: No items available.

15.
Marketing de servicios para administraciones públicas con los ciudadanos : en red, claves y entusiastas by
  • Puig, Toni
Material type: Text Text; Format: large print regular print
Publication details: Andalucía : Consejería de Gobernación. Dirección General de Administración Local, 2004
Availability: Items available for reference: Biblioteca Fac.Ciencias Económicas: Consulta en Sala (1)Call number: 658.8 PIU.

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