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	1.	Percepción y comunicación en marketing : una mirada diferente desde la organización perceptiva by Altieri, Claudia Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	2.	Comunicaciones en Internet by Baldomar, Juan Pablo Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	3.	Auditoría de marketing y negocios : procesos y aplicaciones para la mejora continua by Stern, Jorge Enrique Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	4.	Comportamiento del consumidor y estrategias de marketing by Stern, Jorge Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	5.	Percibir y valorar. Neurofisiología en las decisiones de consumo by Moroni, Fernando Carlos Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	6.	Información e investigación comercial by Carponi Flores, Juan Carlos Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	7.	La inteligencia comercial y los procesos de segmentación by Cleres, Benito Alberto Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	8.	Armado e implementación de un plan marketing by Coria, Mónica Guadalupe Erdellan, Claudio Rodolfo Vicente, Miguel Ángel Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	9.	Competitividad empresaria by Vicente, Miguel Ángel Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	10.	Pensamiento estratégico : estrategia corporativa, funcional, UEN y benchmarking by Coria, Mónica Guadalupe Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	11.	Estrategia competitiva by Barmat, Rubén Horacio Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	12.	Las ventajas competitivas by Sciarroni, Roberto Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	13.	La marca : una promesa simbólica que permite diferenciar la oferta en mercados cada vez más complejos by Erdellan, Claudio Rodolfo Vicente, Miguel Ángel Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	14.	Técnicas del marketing estratégico : segmentación del mercado - Target - Diferenciación - Posicionamiento by Erdellan, Claudio Rodolfo Innecco, Miguel Ángel Nuñez, Catalino Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	15.	Estrategias para el portafolio de productos : del componente físico a la promesa simbólica de satisfacción by Erdellan, Claudio Rodolfo Vicente, Miguel Ángel Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	16.	Marketing en la Tierra Media 2.0 : la red como espacio para relacionarnos con nuestros clientes by Aristizabal, Víctor Pablo Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	17.	Marketing de servicios : del usuario pasivo a la participación activa del cliente y la vocación para servir sus necesidades by Erdellan, Claudio Rodolfo Vicente, Miguel Ángel Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	18.	Estrategias y políticas de precios by Albarellos, Aldo Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	19.	Comunicaciones integradas de marketing by Vicente, Miguel Ángel Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)
	20.	Gestión de ventas : el arte de lo posible by Castaldo, Daniel Source: Marketing y competitividad Material type: Article; Format: large print regular print Availability: No items available. Add to cart (remove)

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