Maximarketing : el nuevo rumbo de las estrategias de publicidad promoción y mercadotecnia
Material type: TextSeries: Serie de MercadotecniaPublication details: Madrid : McGraw-Hill, 1989Description: xiv, 278 pISBN:- 968422396X
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Libros | Biblioteca Fac.Ciencias Económicas | PHL 658.8 RAP (Browse shelf(Opens below)) | Consulta en Sala | DEO-LIB-50924 |
Título original: Maximarketing: The New Direction in Advertising, Promotion and Marketing Strategies
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