000 | 00842nam a2200301 a 4500 | ||
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003 | AR-LpUFCE | ||
005 | 20240123181755.0 | ||
007 | ta | ||
008 | 230201s1993 xxu dr 000 0 ||| d | ||
020 | _a0132015676 | ||
024 | 8 |
_aDAQ006498 _b9509 |
|
040 |
_aAR-LpUFCE _bspa _cAR-LpUFCE |
||
080 | _a658.831 | ||
100 | 1 |
_aUrban, Glen L. _9183298 |
|
245 | 1 | 0 | _aDesign and Marketing of New Products |
250 | _a2nd. ed. | ||
260 |
_a: _b Prentice Hal, _cc1993 |
||
300 | _axxvii, 701 p. | ||
500 | _aPara uso de la Escuela de Postgrado de Marketing Internacional | ||
505 | 0 | _a -- | |
650 | 4 |
_aMARKETING DE PRODUCTOS _9174303 |
|
650 | 4 |
_aPRODUCTOS _9132204 |
|
650 | 4 |
_aNUEVOS PRODUCTOS _9183289 |
|
650 | 4 |
_aMARKETING _9132075 |
|
650 | 4 |
_aMERCADOTECNIA _936211 |
|
700 | 1 |
_aHauser, John R. _9183300 |
|
942 | _cBK | ||
999 |
_c766685 _d766685 |