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Design and Marketing of New Products

Urban, Glen L.

Design and Marketing of New Products - 2nd. ed. - Prentice Hal, c1993 - xxvii, 701 p.

Para uso de la Escuela de Postgrado de Marketing Internacional

ISBN: 0132015676

Standard No.: DAQ006498

Subjects--Topical Terms:
MARKETING DE PRODUCTOS
PRODUCTOS
NUEVOS PRODUCTOS
MARKETING
MERCADOTECNIA

Universal Decimal Class. No.: 658.831

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