Adapting marketing to libraries in a changing and world-wide environment / IFLA. Section on Management and Marketing ; ed. by Réjean Savard.

By: Contributor(s): Material type: TextTextLanguage: English, French Series: IFLA publications ; 89Publication details: München : K.G. Sauer, 2000.Description: 89 p. : gráficosISBN:
  • 3598218117
Other title:
  • Le marketing des bibliothèques á l'heure du changement et de la mondialisation
Contained works:
  • Glosiene, Audrone
  • Miribel, Marielle de
  • Savard, Réjean
  • Renborg, Greta
  • Assigbley, Yawo
  • Orava , Hilkka
  • Yuanking, Du
  • Nilsen, Sissel
  • Tovoté, Christina
  • Walsh, Virginia
Subject(s):
Contents:
La perception du marketing chez les bibliothécaires / Réjean Savard -- Marketing library services. How it all began / Greta Renborg -- How librarians apply marketing - As seen from the desk of the library manager / Sissel Nilsen -- Marketing and swedish libraries. About the situation today and the importance of visible librarians / Christina Tovoté -- Les réticences des professionels de bibliothèque au marketing / Marielle de Miribel -- Lobby for libraries. Putting marketing principles to work! / Virginia Walsh -- De l'adaptation du marketing dans les services et systèmes d'information en Afrique francophone / Yawo Assigbley -- Marketing or public relations : A strategic choice for lithuanian libraries / Audrone Glosiene -- Marketing of libraries and information centers in China : A case study / Du Yuanking -- Marketing is an attitude of mind / Hilkka Orava
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Item type Current library Call number Status Date due Barcode
Biblioteca Fac.Humanidades y Ciencias de la Educación 025.1 IFL (Browse shelf(Opens below)) Available 43922

La perception du marketing chez les bibliothécaires / Réjean Savard -- Marketing library services. How it all began / Greta Renborg -- How librarians apply marketing - As seen from the desk of the library manager / Sissel Nilsen -- Marketing and swedish libraries. About the situation today and the importance of visible librarians / Christina Tovoté -- Les réticences des professionels de bibliothèque au marketing / Marielle de Miribel -- Lobby for libraries. Putting marketing principles to work! / Virginia Walsh -- De l'adaptation du marketing dans les services et systèmes d'information en Afrique francophone / Yawo Assigbley -- Marketing or public relations : A strategic choice for lithuanian libraries / Audrone Glosiene -- Marketing of libraries and information centers in China : A case study / Du Yuanking -- Marketing is an attitude of mind / Hilkka Orava

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