Design and Marketing of New Products
Material type:
TextPublication details: : Prentice Hal, c1993 Edition: 2nd. edDescription: xxvii, 701 pISBN: - 0132015676
Contents:
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| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Libros
|
Biblioteca Fac.Ciencias Económicas | 658.831 URB 2 (Browse shelf(Opens below)) | Consulta en Sala | EMI-LIB-00129 |
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| 658.831 COO Winning at New Products : Accelerating the Process from Idea to Launch | 658.831 MAS New Product Development : Its Marketing Research and Management | 658.831 SCH 3 Nuevo producto : creatividad, innovación y marketing | 658.831 URB 2 Design and Marketing of New Products | 658.832 KOT Social Marketing : Strategies for Changing Public Behavior | 658.833 MAN Manual de marketing electrónico para destinos turísticos | 658.885 KOT Mercadotecnia para hotelería y turismo |
Para uso de la Escuela de Postgrado de Marketing Internacional
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